Master Good Rewind

Director:

In this vibrant Master Good spot, we playfully “rewind” the art of cooking to match the slogan: “Fantastic flavours worth turning back time for.” Set in a sleek, brand-red kitchen, a young couple prepares crispy, mouth-watering bites — in reverse. The film’s rich food close-ups, elegant slow-motion shots and rhythmic editing turn everyday cooking into a visually delicious time-loop of taste and temptation.

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A man in a bright red kitchen uses dramatic hand motions as jalapeño slices, lettuce, leek rings, creamy dressing, and crispy chicken bites burst upward from a red plate in a dynamic, mid-air food explosion.

A man and woman stand chatting in a bright red kitchen, surrounded by red cabinets, red shelves, and a counter filled with various cooked foods, bathed in soft daylight from a large window.

A hand holds up a crispy, golden, breaded ring-shaped food item in a red kitchen, with cabinets and jars softly blurred in the background.

A woman in a red-and-white striped shirt and a man in a red apron smile at each other in a bright red kitchen, standing behind a counter covered with fresh vegetables and cooking ingredients.