Gyermelyi 50

Director:

Created for Gyermelyi’s 50th anniversary, this charming spot celebrates the timeless quality of Hungary’s favourite pasta brand. Set in a colourful, whimsical pasta shop, the story unfolds through playful, pantomime-style moments—no words needed, just smiles. Beloved actor András Várkonyi, the nation’s favourite TV soap star, brings warmth and humour as the cheerful shopkeeper serving every kind of customer—and every kind of pasta—with joy. The message is simple and true: “Excellence needs no words.”

A customer arrives by bicycle at a small Gyermelyi shop, its blue storefront decorated with baskets of pasta and a chalkboard menu.

An elderly shopkeeper in a white Gyermelyi apron stands behind the counter of a cozy pasta shop, surrounded by shelves of packaged noodles and eggs.

A hand-drawn storyboard shows four scenes of a Gyermelyi shop: people passing outside, the shopkeeper turning toward the door, a woman entering with a flour-dust gesture, and the shopkeeper placing a bag of Gyermelyi flour on the counter.

A father stands between two smiling boys in a bright Gyermelyi shop as the kids excitedly hold up one finger each.

A smiling girl in a Gyermelyi shop holds up a phone showing a group selfie that says “Gyertek, várjuk a tésztát!” while her friend stands beside her.

An elderly shopkeeper in a Gyermelyi apron leans over the counter with a warm, curious expression, surrounded by shelves of pasta and packaged goods.

A stylish woman in a light blue patterned dress stands at the shop counter, raising one finger with a playful, confident expression as sunlight fills the cozy, pasta-lined store behind her.

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