Royal free-range chicken

Director:

Built around the simple idea that everyone loves Tanyasi chicken, this Master Good campaign shows how each person connects to it differently — yet always with joy. Presented in a striking monochrome palette using the brand’s signature color, the film blends everyday characters, smooth morph transitions, and a dynamic visual rhythm set to a well-known song. Behind the scenes, even music licensing turned into a story: when one of the song’s vegan songwriters hesitated to approve its use, Master Good convinced him with a thoughtful presentation of its vegan product line and commitment to conscious consumption. Guided by a choreographer and shot with frame-perfect precision, the result is a truly distinctive 30-second cinematic piece that captures the flavour of connection.

A smiling woman in a red top holds up a breaded chicken drumstick as a microphone against a bright red background.

A man in a red tank top takes a big bite of a crispy fried drumstick against a solid red background.

Smiling woman in a red top playfully holds two crispy fried drumsticks against a solid red background.

Smiling woman in a red cap and outfit poses playfully against a solid red background.

Two smiling young women in matching red outfits pose playfully together against a solid red background.

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